TEASE

First, we reminded our audience of the joyous time they had gone so long without: happy hour.

LAUNCH

Then, we announced our campaign to bring back all 134 happy hours that were missed over the past 2.5 years with a launch video and accompanying social assets.

THE HAPPY HOUR BOX

We received thousands upon thousands of submissions and carefully selected 134 winners. Then, we sent them each a box, completely bespoke to what they told us they missed most about happy hour. 

Along with their unique prize items, each winner received White Claw 134 Happy Hour branded koozies, tote bags, coasters, and a gift card to buy all the White Claw they needed.

LAST CALL

To close out a successful happy hour, we created a wrap-up asset for our social to reminisce on all the fun.

Made at VCCP with Michelle Greeley